fish wrapping is a dying art

i hear in every one of my tues./thurs. classes that newspapers are on their way out. as a pre-journalism student at the university of oregon, i'm subjected to a constant barrage of observations, deplorations and loosely predictive speculations on the future of print media. class after class features explorations and topical analyzations of medium after medium as its subjected to convergence, conglomeration and hypercommercialization...

and i love it! i can't get enough of the nuances and unpredictabilities of this field, and i can't wait to find my niche; to ride the edge of some new form/technology, and to reach people with unique messages in ways that they've never been reached before.

i hear that newspapers are giving way to more exciting and less conventional media forms, so i decided after stepping out of media and society while on my way to media professions to pick up a copy of the daily emerald. inside i found some relevant information about campus parking, a filler column about a guy drinking vodka in class and a scathing review on nike, our school's unofficial parent corporation. did you know that u wisconsin just terminated their contract with nike?

my housemates were very amused by the sarcastic cracks that the editorial staff had taken at nike. there you have it! at least three people read the paper today...

all clandestine acts of pass-along readership aside, i'm excited to see where the media industries drive the process of mass communication.

oh! and check out this video from the guardian on a newly completed format for magazines:

Mag+ from Bonnier on Vimeo.